Made in phases.

Brand identity · Social contentConcept project · 2026

Concept

02 / The lunar system

Leather handbags in original designs, made in small batches.

Each collection is named after a phase of the moon. Every model keeps its own leather colour; the painted edge and the hardware tell you which phase it belongs to. The moon works as a design system: naming, finish and launch rhythm.

New Moon
Matte black edge · gunmetal hardware
Shown
First Quarter
Half silver edge · brushed silver
Full Moon
Metallic silver edge · polished silver
Shown
Last Quarter
Smoke-grey edge · satin silver

Logo

03 / Primary
LÚ.NAC primary logo

Primary: navy textured ground with the LN monogram in relief and the Italiana wordmark. Wordmark on light and dark for small uses; LN monogram for stamping and embossing.

Palette

04 / Colour
Moon White#F4F6F9
Base neutral
Chrome#C4CBD4
Silver, hardware
Deep Tide#0F1C57
Brand surface
Silk Blue#A3C6E6
Accent on dark
Midnight#050816
Text
New Moon
Matte black edge
First Quarter
Half silver edge
Full Moon
Metallic silver edge
Last Quarter
Smoke-grey edge

Collections are not coded by leather colour. The edge paint is the collection colour.

Typography

05 / Type
Display · Italiana
Aa Moon
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm nopqrstuvwxyz
0123456789
Text · Hanken Grotesk 400 / 500 / 600
Leather handbags in original designs.

Five models per collection, made in small batches. The painted edge and the hardware change with every phase of the moon.

Labels · tracking 0.22em

Notes · Instrument Serif italic

Applications

06 / Print & product
Stamped label

Interior label: silver foil, debossed into navy fabric.

Shopping bag: matte white paper, navy satin ribbon handles.

Business card · front

Sol Albanesi
Brand & product design
hello@lunac.studio
@lunac.handbags

Business card · back. Contact details are placeholders.

Instagram

07 / Feed
9posts
2collections
4phases
LÚ.NAC
Leather handbags in original designs.
Made in phases.
Collections
Leather
Care
Shipping
Contact

Stories

08 / Stories & highlights
Collections
Leather
Care
Shipping
Contact

Content

09 / Trends & reels

Reels: logo reveal · screenshot to see your bag · new drop · one bag, every place.